COVID 19 Webinar: Protecting Your Practice in an Uncertain Time
The recent COVID-19 pandemic has brought the U.S. economy to a standstill. The pain has extended to Otolaryngology practices, many of whom have reduced hours or temporarily closed. Fortunately, the recent passing of the CARES Act brings some much-needed help for practices in this time of crisis. To help practices understand how all the programs […]
Challenges and considerations in developing a hearing aid sound quality questionnaire
A sound quality study conducted by Earlens was recently published in Hearing Review (February, 2020). This study was an exciting endeavor as it was the first Earlens study designed to directly compare the sound quality percept of the wide bandwidth of Earlens to acoustic hearing aids. Throughout clinical trials back in 2014 to support FDA clearance, participants […]
4 Facebook Marketing Tips for Hearing Practices
Is your practice on Facebook? If not, you should be! The majority of people over 50 years old who use social media, use Facebook. In fact, 15.5% of Boomers spend 11+ hours per week on Facebook, and in 2019, the most significant change in Facebook user demographics was among users born in 1945 or earlier (the “Silent” generation), who […]
How to Launch Your Practice Facebook Page
As seniors spend an increasing amount of time online, and specifically on Facebook, incorporating Facebook into your practice communications strategy is a great way to increase your presence in the local community. Moreover, by consistently communicating with your patients and inviting them to engage with your practice, you will remain their trusted hearing health provider of choice. Before you launch […]
5 Ways to Maximize ROI on Patient Webinars
With the COVID-19 pandemic, practices have had to turn to new methods to engage their patients and continue to drive new leads. In-person visits have increasingly turned toward telehealth appointments, and consumer seminars are being hosted online as webinar events. Here are five tips to help you maximize your return on marketing webinars based on our experience. Combine “old school” tactics […]
Communicating COVID Safety Protocols to Patients
Patient traffic seems to be highly variable across the country as counties reopen, scale back on reopenings, or remain in “wait and see” mode. Some practices have continued to report a 60% decline in their pre-COVID business levels, while one has told us, “We’ve never sold so many hearing aids.” In these uncertain times, one key to bringing people in the doors is to help them […]
